Intuit
Fortune 1000 1983 #231 by revenue · INTU United States B2B Computer Software intuit.com
Intuit, Inc. engages in the provision of business and financial management solutions.
Fortune 1000's description, shown to identify the company. We rate the name, not the business.
- Evocativity EVOC : yellow
- Intuit suggests ease of understanding
- Brevity BREV : green
- 6 letters, 2 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : red
- Found inside 20 other dictionary words.
- Googlability GOOG : red
- Existing ordinary verb
- Pronounceability PRON : green
- Standard in-too-it reading
- Spellability SPEL : green
- Established word spelling
- Verbability VERB : red
- Existing intuitive-thinking verb is unrelated
- Nominology
- 70
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 100
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 2 / 4
- Graham's own four-step ladder.
- Exact .com
- Owned
- Shape
- real word
- Length
- 6 chars, 2 syllables
- Distinctiveness
- suggestive
This row is stitched from more than one source. Fortune 1000 supplied the company; forbes2000 filled year, country, and one_liner and S&P 500 / GICS filled subindustry.
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.