Apple
Fortune 1000 1976 #4 by revenue · AAPL United States B2B Computers, Office Equipment apple.com
Apple, Inc. engages in the design, manufacture, and sale of smartphones, personal computers, tablets, wearables and accessories, and other varieties of related services.
Fortune 1000's description, shown to identify the company. We rate the name, not the business.
- Evocativity EVOC : red
- A fruit; says nothing about computers
- Brevity BREV : green
- 5 letters, 1 syllable. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : red
- Found inside 38 other dictionary words.
- Googlability GOOG : red
- The fruit
- Pronounceability PRON : green
- One ordinary word
- Spellability SPEL : green
- Everyday spelling, no ambiguity
- Verbability VERB : red
- No verb sense the company created
- Nominology
- 65
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 100
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 2 / 4
- Graham's own four-step ladder.
- Exact .com
- Owned
- Shape
- real word
- Length
- 5 chars, 1 syllable
- Distinctiveness
- arbitrary
This row is stitched from more than one source. Fortune 1000 supplied the company; forbes2000 filled year, country, and one_liner and S&P 500 / GICS filled subindustry.
Rubric version 2026.10.20-1, judged by claude-fable-5-1 (hand-run).
This scores the name only. See Methodology.
These judged dimensions were worked through by hand against the rubric rather than produced by the scoring pipeline. The model named above did the reasoning directly, one name at a time; the rubric and thresholds are identical, but this is not a pipeline result and a corpus run will replace it.