Calibration
Every score here is checked against 100 companies rated by hand on all seven dimensions by a frontier model, Claude Opus 5.5, with a written reason for every rating. The names were picked so that each dimension has good, middling and poor examples. No single person's taste decides the answers.
The gate
A scorer may run over the corpus only when it agrees with the reference on at least 80% of ratings and is never a full colour away from it. Brevity and Greppability are computed by rule, so they are checked here every time the page loads. The five judged dimensions are checked by the model pass before each corpus run, with every name left out of the examples the model sees while it is being rated.
89.5%
the computed rules agree on 179 of 200 ratings · 21 one step off · 0 a full colour off
Pass- Brevity
- 99/100
- Greppability
- 80/100
The reference set
An outlined tile is where a computed rule says otherwise
- Evocativity
- 30 39 31 green, yellow and red counts
- Brevity
- 77 15 8 green, yellow and red counts
- Greppability
- 70 22 8 green, yellow and red counts
- Googlability
- 42 22 36 green, yellow and red counts
- Pronounceability
- 74 21 5 green, yellow and red counts
- Spellability
- 41 36 23 green, yellow and red counts
- Verbability
- 7 8 85 green, yellow and red counts
-
Able Show reasons India's Largest Placement Platform for Early Professionals EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Able suggests capable hires
- Brevity
- Four letters
- Greppability
- Inside table, capable and thousands more
- Googlability
- An everyday word
- Pronounceability
- A common word
- Spellability
- A common word
- Verbability
- An adjective, not a verb
-
Airbnb Show reasons Book accommodations around the world. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Bnb signals bed and breakfast
- Brevity
- Six letters
- Greppability
- Not inside common words
- Googlability
- Only the company
- Pronounceability
- Readers stall on the run of consonants in bnb
- Spellability
- Airbnb, air bnb or airbandb
- Verbability
- Airbnbing your flat is common usage
-
Apartio Show reasons Apartio offers Short Term Rentals for Business Travelers in Brazil EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Apart hints at apartments
- Brevity
- Seven letters
- Greppability
- Not inside common words
- Googlability
- Nothing else is called apartio
- Pronounceability
- A-par-tio or a-part-io
- Spellability
- Apartio or apartyo
- Verbability
- No verb form
-
Arc Show reasons Banking & Funding for Startups EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- A curve, nothing about banking
- Brevity
- Three letters
- Greppability
- Inside search, arch and thousands more
- Googlability
- An everyday word
- Pronounceability
- One syllable
- Spellability
- Arc or ark
- Verbability
- No verb form
-
Beep Show reasons Cellular networks for IoT. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- A beep suggests a device signalling
- Brevity
- Four letters
- Greppability
- Inside beeper and beeping (the rule says green)
- Googlability
- An everyday word
- Pronounceability
- One syllable
- Spellability
- A common word
- Verbability
- Beep was already a verb
-
BillionToOne Show reasons The genetic testing platform detecting and measuring disease. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Odds of a billion to one hint at precision, faintly
- Brevity
- Twelve letters, five syllables
- Greppability
- Not inside common words
- Googlability
- An everyday phrase about odds
- Pronounceability
- Four common words
- Spellability
- To could be two or 2
- Verbability
- No verb form
-
Bird Show reasons The world’s largest omnichannel communications platform EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Birds carry messages, loosely
- Brevity
- Four letters
- Greppability
- Bird fills ordinary text
- Googlability
- An everyday word
- Pronounceability
- A common word
- Spellability
- A common word
- Verbability
- No new verb sense
-
Blee Show reasons Smart, fast, and collaborative compliance reviews EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Nothing about compliance
- Brevity
- Four letters
- Greppability
- Inside bleed and bleep
- Googlability
- Little else is called blee
- Pronounceability
- One syllable
- Spellability
- Blee, bly or blea
- Verbability
- Short and unclaimed, so it could be coined
-
Byte Show reasons On-demand food delivery from dark kitchens in Pakistan. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- A pun on bite, a hint at food
- Brevity
- Four letters
- Greppability
- Inside megabyte, kilobyte and more (the rule says green)
- Googlability
- An everyday computing word
- Pronounceability
- One syllable
- Spellability
- A listener writes bite
- Verbability
- No verb form
-
CARUPI Show reasons CARUPI is the world's 1st managed P2P marketplace for used cars EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Car names the market
- Brevity
- Six letters
- Greppability
- Not inside common words
- Googlability
- Nothing else is called carupi
- Pronounceability
- Ka-roo-pee takes a moment
- Spellability
- Carupi or karoopy
- Verbability
- No verb form
-
Cambly Show reasons On-demand access to English tutors over video chat. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Cam hints at video, not tutoring
- Brevity
- Six letters, two syllables
- Greppability
- A string no common word contains
- Googlability
- Nothing else is called cambly
- Pronounceability
- Cam-blee
- Spellability
- Cambley or camblee
- Verbability
- Reads as an adverb, not a verb
-
Circumvent Show reasons Utilizing monogenic disorders to inform and solve highly complex… EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Getting around a disease, indirectly
- Brevity
- Ten letters, three syllables
- Greppability
- Not inside common words
- Googlability
- An everyday word
- Pronounceability
- A common word
- Spellability
- A common word
- Verbability
- Circumvent was already a verb
-
CleverDeck Show reasons Collaborate with an artist to commission original artwork you'll live… EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- A deck suggests cards, not commissioned art
- Brevity
- Ten letters, three syllables
- Greppability
- Not inside common words
- Googlability
- As one word, nothing else
- Pronounceability
- Two common words
- Spellability
- Two common words
- Verbability
- No verb form
-
Copart Show reasons Copart, Inc. engages in the provision of online auctions and vehicle remarketing services. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Part hints at vehicles, faintly
- Brevity
- Six letters, two syllables
- Greppability
- A string no common word contains
- Googlability
- Nothing else is called copart
- Pronounceability
- Co-part or cop-art
- Spellability
- Co plus part
- Verbability
- No verb form
-
Customily Show reasons Making it easy to sell personalized products online. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Custom names personalisation
- Brevity
- Nine letters, four syllables
- Greppability
- Not inside common words
- Googlability
- Nothing else is called customily
- Pronounceability
- Custom-ily takes a moment
- Spellability
- Customily or customilly
- Verbability
- No verb form
-
Cypher Show reasons Crypto Neo-Bank (WhatsApp moment for bank accounts) EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Cipher hints at crypto
- Brevity
- Six letters
- Greppability
- Inside cypherpunk and similar (the rule says green)
- Googlability
- An established spelling of cipher
- Pronounceability
- Reads as cipher
- Spellability
- Cipher and cypher are both standard
- Verbability
- No verb form
-
Darsel Show reasons Chatbot teaching K12 math in developing countries EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Nothing about maths or teaching
- Brevity
- Six letters, two syllables
- Greppability
- A string no common word contains
- Googlability
- Nothing else is called darsel
- Pronounceability
- Dar-sel
- Spellability
- Darcel or darsell are as likely
- Verbability
- No verb form
-
Dataherald Show reasons Embed NL-to-SQL into your Product 📈 EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Data names the domain
- Brevity
- Ten letters, four syllables
- Greppability
- Not inside common words
- Googlability
- Nothing else is called dataherald
- Pronounceability
- Two common words
- Spellability
- Two common words
- Verbability
- No verb form
-
Deako Show reasons We make beautiful connected light switches that allow you to control… EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Nothing about light switches
- Brevity
- Five letters, two syllables
- Greppability
- A string no common word contains
- Googlability
- Nothing else is called deako
- Pronounceability
- Dee-ko or day-ko
- Spellability
- Deeko, diako or deako
- Verbability
- No verb form
-
DealForma Show reasons DealForma provides the biotech data and does your research for you — so you can focus on finding & inking your next big deal. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Deal and pro forma both point to dealmaking
- Brevity
- Nine letters, three syllables
- Greppability
- Not inside common words
- Googlability
- Nothing else is called dealforma
- Pronounceability
- Deal-forma
- Spellability
- Dealformer or dealforma
- Verbability
- No verb form
-
DemocracyOS Show reasons Online space for deliberation, policy making and democratic… EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Democracy names the use
- Brevity
- Eleven characters, six syllables
- Greppability
- Not inside common words
- Googlability
- As one word, nothing else
- Pronounceability
- A word plus two letters
- Spellability
- A word plus two letters
- Verbability
- No verb form
-
Deskimo Show reasons Workspaces on demand, paid by the minute. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Desk names workspaces
- Brevity
- Seven letters, three syllables
- Greppability
- Not inside common words
- Googlability
- Nothing else is called deskimo
- Pronounceability
- Desk-eskimo
- Spellability
- Deskimo or deskeemo
- Verbability
- No verb form
-
Devyce Show reasons The global mobile network for business. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Device hints at phones
- Brevity
- Six letters
- Greppability
- Not inside common words
- Googlability
- Search corrects it to device
- Pronounceability
- Reads as device
- Spellability
- A listener writes device
- Verbability
- No verb form
-
DocuSign Show reasons No description listed EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Document plus sign names e-signature
- Brevity
- Eight letters, three syllables
- Greppability
- Not inside common words
- Googlability
- Only the company
- Pronounceability
- Docu-sign
- Spellability
- Docusign or docusine
- Verbability
- Docusign it is common usage
-
DoorDash Show reasons Restaurant delivery. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Dash to the door names delivery
- Brevity
- Eight letters but two syllables
- Greppability
- Not inside common words
- Googlability
- Only the company
- Pronounceability
- Two common words
- Spellability
- Two common words
- Verbability
- Doordash dinner is common usage
-
Dropbox Show reasons Backup and share files in the cloud. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- A box you drop files into
- Brevity
- Seven letters, two syllables
- Greppability
- Not inside common words
- Googlability
- A drop box is also an ordinary object
- Pronounceability
- Two common words
- Spellability
- Two common words
- Verbability
- Dropbox it to me is common usage
-
Duranium Show reasons Reshoring critical metal production EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Durable plus a metal ending names metals
- Brevity
- Eight letters, four syllables
- Greppability
- Not inside common words
- Googlability
- A fictional metal in Star Trek
- Pronounceability
- Dur-ain-ium
- Spellability
- Duranium or durainium
- Verbability
- No verb form
-
Embark Trucks Show reasons Self-driving semi trucks. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Trucks names the product
- Brevity
- Twelve letters, three syllables
- Greppability
- Not inside common words
- Googlability
- Only the company
- Pronounceability
- Two common words
- Spellability
- Two common words
- Verbability
- Embark was already a verb
-
FICO Show reasons Fair Isaac Corp. engages in the provision of decision management solutions. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- The initials of Fair Isaac say nothing about decisions
- Brevity
- Four letters
- Greppability
- Not inside common words (the rule says yellow)
- Googlability
- Fico is also Italian for fig
- Pronounceability
- Fy-ko or fee-ko
- Spellability
- Fyco, feeko or fico
- Verbability
- No verb form
-
FUTURA Show reasons Digitizing dentistry in LatAm EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Future is generic, nothing about dentistry
- Brevity
- Six letters
- Greppability
- Inside futurama and futuras (the rule says green)
- Googlability
- A famous typeface
- Pronounceability
- Few-tour-a
- Spellability
- Spelled as it sounds
- Verbability
- No verb form
-
FedEx Show reasons FedEx Corp. is a holding company, which engages in the provision of transportation, e-commerce, business services, and business solutions. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Ex hints at express, if a reader decodes Federal Express
- Brevity
- Five letters
- Greppability
- Not inside common words
- Googlability
- Only the company
- Pronounceability
- Fed-ex
- Spellability
- Fed plus ex
- Verbability
- Fedex it means ship it overnight
-
Filljoy Show reasons Filljoy is on a mission to reduce plastic waste. The company builds B2B technology solutions to serve the growing zero waste movement. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Fill hints at refilling
- Brevity
- Seven letters, two syllables
- Greppability
- Not inside common words
- Googlability
- Nothing else is called filljoy
- Pronounceability
- Two common words
- Spellability
- Two common words
- Verbability
- No verb form
-
Finley Show reasons Streamline your debt capital raise and management EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Fin hints at finance
- Brevity
- Six letters
- Greppability
- Not inside common words
- Googlability
- A common first name
- Pronounceability
- A familiar name
- Spellability
- Finley or finlay
- Verbability
- No verb form
-
Flow Club Show reasons Virtual Co-working Community EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Flow hints at focused work
- Brevity
- Eight letters, two syllables
- Greppability
- Not inside common words
- Googlability
- A generic phrase
- Pronounceability
- Two common words
- Spellability
- Two common words
- Verbability
- No verb form
-
Front Show reasons Customer communications hub for building strong relationships EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Front office, loosely customer-facing
- Brevity
- Five letters
- Greppability
- Inside frontier, storefront and more
- Googlability
- An everyday word
- Pronounceability
- One syllable
- Spellability
- A common word
- Verbability
- Front was already a verb
-
FrontPage Show reasons Community for 100M Indian Financial Market Traders & Investors EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- A front page suggests news, loosely markets
- Brevity
- Nine letters, two syllables
- Greppability
- Front page is an everyday phrase (the rule says green)
- Googlability
- An everyday phrase and an old Microsoft product
- Pronounceability
- Two common words
- Spellability
- Two common words
- Verbability
- No verb form
-
Gather Show reasons Building a better way to meet online. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Gathering people names meeting online
- Brevity
- Six letters
- Greppability
- Inside gathering and gathered (the rule says red)
- Googlability
- An everyday word
- Pronounceability
- A common word
- Spellability
- A common word
- Verbability
- Gather was already a verb
-
GreaseBoss Show reasons GreaseBoss verifes industrial machinery is greased correctly EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Grease names exactly what it checks
- Brevity
- Ten letters but two syllables
- Greppability
- Not inside common words
- Googlability
- Nothing else is called greaseboss
- Pronounceability
- Two common words
- Spellability
- Two common words
- Verbability
- No verb form
-
Gusto Show reasons Provides growing businesses with everything to take care of their team EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Enthusiasm, nothing about payroll
- Brevity
- Five letters
- Greppability
- Not inside common words
- Googlability
- An everyday word
- Pronounceability
- A common word
- Spellability
- A common word
- Verbability
- No verb form
-
HOKALI Show reasons After School & Enrichment Activities Marketplace EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Nothing about after-school activities
- Brevity
- Six letters
- Greppability
- Not inside common words
- Googlability
- Nothing else is called hokali
- Pronounceability
- Ho-kah-lee
- Spellability
- Hokali or hocalli
- Verbability
- No verb form
-
Hegel AI Show reasons Open source tools for developing generative AI applications EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- AI names the field, Hegel nothing
- Brevity
- Seven letters
- Greppability
- Not inside common words
- Googlability
- Hegel the philosopher dominates
- Pronounceability
- Hay-gul or heg-el
- Spellability
- Haygel or hegel
- Verbability
- No verb form
-
Incyte Show reasons Incyte Corp. is a biopharmaceutical company, which engages in the discovery, development, and commercialization of proprietary therapeutics. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Insight, and cyte for cells if you know biology
- Brevity
- Six letters
- Greppability
- Not inside common words
- Googlability
- Nothing else is called incyte
- Pronounceability
- Reads as insight
- Spellability
- A listener writes insight
- Verbability
- No verb form
-
Instacart Show reasons Marketplace for grocery delivery and pickup EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Insta and cart name fast shopping
- Brevity
- Nine letters, three syllables
- Greppability
- Not inside common words
- Googlability
- Only the company
- Pronounceability
- Two familiar parts
- Spellability
- Two familiar parts
- Verbability
- Instacart it is heard, but rarely
-
Instrumentl Show reasons Instrumentl automates grant discovery and management for nonprofits. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Instrumental says helpful, not grants
- Brevity
- Eleven letters, four syllables
- Greppability
- Not itself inside common words
- Googlability
- Search corrects it to instrumental
- Pronounceability
- Reads as instrumental
- Spellability
- A listener writes instrumental
- Verbability
- An adjective, not a verb
-
Koywe Show reasons Crypto On and Off Ramp for Latam EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Nothing about crypto or payments
- Brevity
- Five letters
- Greppability
- A string no common word contains
- Googlability
- Nothing else is called koywe
- Pronounceability
- Koy-way, koy-wee or kwoy
- Spellability
- No way to recover the letters from the sound
- Verbability
- No verb form
-
L'Oréal Show reasons L'Oréal SA engages in the manufacture and sale of beauty and hair products. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Nothing about beauty for an English reader
- Brevity
- Six letters
- Greppability
- A string no common word contains
- Googlability
- Nothing else is called L'Oréal
- Pronounceability
- The apostrophe and accent slow a reader down
- Spellability
- Loreal or laurel, with no apostrophe or accent
- Verbability
- No verb form
-
Lawdingo Show reasons Lawdingo provides virtual paralegal services to law firms. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Law names the field
- Brevity
- Eight letters, three syllables
- Greppability
- Not inside common words
- Googlability
- Nothing else is called lawdingo
- Pronounceability
- Law-ding-o
- Spellability
- Lawdingo or lordingo
- Verbability
- No verb form
-
LendEDU Show reasons LendEDU is a marketplace for consumer financial products. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Lend and edu name student lending
- Brevity
- Seven letters, three syllables
- Greppability
- Not inside common words
- Googlability
- Nothing else is called lendedu
- Pronounceability
- Lend-edu or lend-E-D-U
- Spellability
- Lendedu or lend EDU
- Verbability
- No verb form
-
Locke Show reasons AI agents that help companies and governments work together. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- The philosopher hints at government only for the well-read
- Brevity
- Five letters
- Greppability
- Not inside common words
- Googlability
- John Locke dominates
- Pronounceability
- Reads as lock
- Spellability
- Lock or locke
- Verbability
- No verb form
-
Loom Show reasons Cloud storage for photos and videos (acquired by Dropbox). EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- A weaving loom, nothing about photo storage
- Brevity
- Four letters
- Greppability
- Inside bloom, gloom and heirloom
- Googlability
- An everyday word
- Pronounceability
- One syllable
- Spellability
- A common word
- Verbability
- Loom was already a verb
-
Lugg Show reasons Move anything, anytime, anywhere EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Lug means carry something heavy
- Brevity
- Four letters
- Greppability
- Inside luggage (the rule says green)
- Googlability
- Search corrects it to lug
- Pronounceability
- Reads as lug
- Spellability
- A listener writes lug
- Verbability
- Lug was already a verb, though it is exactly what the service does
-
Lyft Show reasons Lyft, Inc. engages in the provision and management of an online social rideshare community platform. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Giving someone a lift is a ride
- Brevity
- Four letters
- Greppability
- Not inside common words
- Googlability
- Only the company
- Pronounceability
- Reads as lift
- Spellability
- A listener writes lift
- Verbability
- Lyft there is heard, but take a lyft is the usual form
-
Lynks Show reasons Lynks is an e-commerce company that makes high demand products… EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Links says nothing about the products sold
- Brevity
- Five letters
- Greppability
- Not inside common words
- Googlability
- Close to links and lynx
- Pronounceability
- Reads as links
- Spellability
- Links or lynx
- Verbability
- No verb form
-
MTR Show reasons MTR Corp. Ltd. engages in the management and provision of railway transit services. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Letters that say nothing about rail
- Brevity
- Three letters
- Greppability
- Mtr is a common abbreviation for meter (the rule says green)
- Googlability
- Many organisations are MTR
- Pronounceability
- Alphabet soup
- Spellability
- Letters spoken are letters written
- Verbability
- No verb form
-
McCormick Show reasons McCormick & Co., Inc. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- A surname, nothing about spices
- Brevity
- Nine letters, three syllables
- Greppability
- Not inside common words
- Googlability
- A common surname
- Pronounceability
- A familiar surname
- Spellability
- Mccormick or maccormack
- Verbability
- No verb form
-
Mercuries & Associates Show reasons Mercuries & Associates Holding Ltd. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Nothing about insurance
- Brevity
- Twenty letters, seven syllables
- Greppability
- Not inside common words
- Googlability
- Only the holding company
- Pronounceability
- Common words
- Spellability
- Mercuries or mercurys
- Verbability
- No verb form
-
Mesh Show reasons Performance management platform that fits the way you work EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Things that fit together, loosely like teams
- Brevity
- Four letters
- Greppability
- Inside meshed and meshing
- Googlability
- An everyday word
- Pronounceability
- One syllable
- Spellability
- A common word
- Verbability
- Mesh was already a verb
-
Mojo Show reasons Mobile app for creating pro-quality social media videos EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Mojo suggests flair, loosely like content
- Brevity
- Four letters
- Greppability
- Mojo turns up in ordinary text (the rule says green)
- Googlability
- An everyday slang word
- Pronounceability
- Two easy syllables
- Spellability
- A common word
- Verbability
- Mojo your video is possible but strained
-
Molson Coors Brewing Show reasons Molson Coors Beverage Co. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Brewing names the business
- Brevity
- Twenty letters, five syllables
- Greppability
- Not inside common words
- Googlability
- Only the brewer
- Pronounceability
- Common words
- Spellability
- Coors could be cores, molson moulson
- Verbability
- No verb form
-
Monthli Show reasons Monthli is the first marketplace for homeowner associations. We… EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Monthly says nothing about homeowner associations
- Brevity
- Seven letters
- Greppability
- Not inside common words
- Googlability
- Search corrects it to monthly
- Pronounceability
- Reads as monthly
- Spellability
- A listener writes monthly
- Verbability
- No verb form
-
NEC Show reasons NEC Corp. engages in the provision of systems, components, services, and integrated solutions for computing and communications applications. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Letters that say nothing about computing
- Brevity
- Three letters
- Greppability
- Inside necessary, connect and hundreds more (the rule says yellow)
- Googlability
- Many things are NEC
- Pronounceability
- Alphabet soup, or neck
- Spellability
- Letters spoken are letters written
- Verbability
- No verb form
-
Neste Show reasons Neste Corp. engages in the production of petroleum products and supply of renewable diesel. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Nothing about fuel or refining
- Brevity
- Five letters
- Greppability
- Nest and nested surround it in text (the rule says green)
- Googlability
- Close to nest and to Nestlé
- Pronounceability
- Nest or nes-teh
- Spellability
- Nesta, nestie or neste
- Verbability
- No verb form
-
Nestor Show reasons Skills-based talent management solutions for a dynamic workforce. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Nestor the wise counsellor hints at mentoring, faintly
- Brevity
- Six letters
- Greppability
- Nestor appears in nestorian and similar (the rule says green)
- Googlability
- A figure from Greek myth
- Pronounceability
- Nes-tor
- Spellability
- Nester or nestor
- Verbability
- No verb form
-
Notion Show reasons No description listed EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- A notion is an idea, loosely notes
- Brevity
- Six letters
- Greppability
- Inside notional
- Googlability
- An everyday word
- Pronounceability
- A common word
- Spellability
- A common word
- Verbability
- No verb form
-
Novatr Show reasons Online cohort based courses for architects, engineers and designers… EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Nothing about architecture courses
- Brevity
- Six letters
- Greppability
- Not inside common words
- Googlability
- Nothing else is called novatr
- Pronounceability
- No-va-ter or no-vay-tor
- Spellability
- Novator or novater
- Verbability
- No verb form
-
NudgePad Show reasons Online IDE. We joined Microsoft in 2014. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Pad hints at a place to write code, faintly
- Brevity
- Eight letters but two syllables
- Greppability
- Not inside common words
- Googlability
- Nothing else is called nudgepad
- Pronounceability
- Two common words
- Spellability
- Two common words
- Verbability
- No verb form
-
OS3 Show reasons Deploying US-Built Humanoid Robots & Training Video Action Models EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- OS hints at software for machines
- Brevity
- Three characters
- Greppability
- OS 3 appears as a version label (the rule says red)
- Googlability
- A generic version label
- Pronounceability
- Oh-ess-three, but a reader has to decide
- Spellability
- OS3 or OS Three
- Verbability
- No verb form
-
OneAccord Show reasons OneAccord is a live AI translation platform for churches, bridging language gaps to make church services accessible to everyone. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Accord hints at harmony, not translation
- Brevity
- Nine letters, three syllables
- Greppability
- Not inside common words
- Googlability
- As one word, nothing else
- Pronounceability
- Two common words
- Spellability
- Two common words
- Verbability
- No verb form
-
Palmier Show reasons Video editor built for AI EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- A pastry, nothing about video
- Brevity
- Seven letters
- Greppability
- Not inside common words
- Googlability
- A French pastry
- Pronounceability
- Palm-yay or palm-ear
- Spellability
- Palmyay, palmier or palmeer
- Verbability
- No verb form
-
Pantheon Show reasons A competitive community of the brightest students in the world EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- A pantheon of greats hints at the brightest
- Brevity
- Eight letters, three syllables (the rule says green)
- Greppability
- Not inside common words
- Googlability
- A word, a Roman temple and a publisher
- Pronounceability
- A common word
- Spellability
- A common word
- Verbability
- No verb form
-
Pave Show reasons Plan, communicate, and benchmark your compensation in real-time. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Paving the way hints at careers, faintly
- Brevity
- Four letters
- Greppability
- Inside pavement and paved (the rule says red)
- Googlability
- An everyday word
- Pronounceability
- One syllable
- Spellability
- A common word
- Verbability
- Pave was already a verb
-
PayPal Show reasons PayPal Holdings, Inc. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Pay names payments
- Brevity
- Six letters, two syllables
- Greppability
- Not inside common words
- Googlability
- Only the company
- Pronounceability
- Two common words
- Spellability
- Two common words
- Verbability
- Paypal me is common usage
-
Penny Show reasons Penny makes keeping track of your finances as easy as having a… EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- A penny is money
- Brevity
- Five letters
- Greppability
- Penny fills ordinary text
- Googlability
- A coin, a name, a store
- Pronounceability
- A common word
- Spellability
- A common word
- Verbability
- No new verb sense
-
Piraeus Bank Show reasons Piraeus Bank SA engages in the provision of financial and banking services. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Bank names the business
- Brevity
- Twelve letters, four syllables
- Greppability
- Not inside common words
- Googlability
- Only the bank
- Pronounceability
- Piraeus stumps most English readers
- Spellability
- No way to recover the letters from the sound
- Verbability
- No verb form
-
Qommet Show reasons Qommet helps companies to make comprehensive decisions on pay raises with internal equity in mind. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Nothing about pay or equity
- Brevity
- Six letters
- Greppability
- A string no common word contains
- Googlability
- Nothing else is spelled qommet
- Pronounceability
- Comet, but the q stalls readers
- Spellability
- A listener writes comet
- Verbability
- No verb form
-
Quantierra Show reasons Sourcing investment real estate EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Quant and tierra hint at numbers and land, if you know Spanish
- Brevity
- Ten letters, four syllables
- Greppability
- A string no common word contains
- Googlability
- Nothing else is called quantierra
- Pronounceability
- Kwan-tee-err-a takes a moment
- Spellability
- Quantiera, kwantierra or quantierra
- Verbability
- No verb form
-
RUUF Show reasons Managed marketplace for solar in Latam EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Sounds like roof, a hint at solar
- Brevity
- Four letters
- Greppability
- Not inside common words
- Googlability
- Search corrects it to roof
- Pronounceability
- Roof, or a reader spells it out
- Spellability
- A listener writes roof
- Verbability
- No verb form
-
Retool Show reasons Build internal tools fast. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Retooling is building internal tools
- Brevity
- Six letters
- Greppability
- Not inside common words
- Googlability
- An everyday word
- Pronounceability
- Re plus tool
- Spellability
- Re plus tool
- Verbability
- Retool was already a verb, but it is exactly the product action
-
Revoy Show reasons Make diesel semi trucks hybrid-electric EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Echoes convoy, a faint hint at trucks
- Brevity
- Five letters
- Greppability
- A string no common word contains
- Googlability
- Nothing else is called revoy
- Pronounceability
- Rev-oy or re-voy
- Spellability
- Revoi or revoy
- Verbability
- No verb form
-
Rex Show reasons AI-native BPO for enterprise order-to-cash EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- A king or a dog, nothing about order-to-cash
- Brevity
- Three letters
- Greppability
- Inside a handful of words (the rule says red)
- Googlability
- T. rex, and a common dog name
- Pronounceability
- One syllable
- Spellability
- Rex or wrecks
- Verbability
- No verb form
-
Rippling Show reasons One place to run all your HR, IT, and Finance. Globally. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- A ripple spreading across systems, loosely
- Brevity
- Eight letters, two syllables
- Greppability
- Not inside common words
- Googlability
- An everyday word
- Pronounceability
- A common word
- Spellability
- A common word
- Verbability
- Rippling is already a verb form
-
Rollins Show reasons Rollins, Inc. is an international services company, which engages in the provision of pest and termite control services. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- A surname, nothing about pest control
- Brevity
- Seven letters
- Greppability
- Not inside common words
- Googlability
- A common surname
- Pronounceability
- A familiar surname
- Spellability
- Rollins or rawlins
- Verbability
- No verb form
-
SLB Show reasons SLB Ltd. engages in the provision of energy technology. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Letters that say nothing about energy
- Brevity
- Three letters
- Greppability
- A common abbreviation (the rule says green)
- Googlability
- Many things are SLB
- Pronounceability
- Alphabet soup
- Spellability
- Letters spoken are letters written
- Verbability
- No verb form
-
STRABAG Show reasons STRABAG SE engages in the construction business. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- An abbreviation opaque outside German
- Brevity
- Seven letters, two syllables
- Greppability
- A string no common word contains
- Googlability
- Nothing else is called strabag
- Pronounceability
- Strah-bag
- Spellability
- Strabagg or strahbag
- Verbability
- No verb form
-
Segment Show reasons Software and APIs to collect, clean, and control customer data. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Segmenting customers is what marketers do with it
- Brevity
- Seven letters
- Greppability
- Inside segmented and segmentation (the rule says red)
- Googlability
- An everyday word
- Pronounceability
- A common word
- Spellability
- A common word
- Verbability
- Segment was already a verb
-
Sharpe Show reasons Agents for quantitative research and financial data science. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- The Sharpe ratio points to quant finance, for insiders
- Brevity
- Six letters
- Greppability
- Not inside common words
- Googlability
- A surname and the Sharpe ratio
- Pronounceability
- Reads as sharp
- Spellability
- Sharp or sharpe
- Verbability
- No verb form
-
Sinter Show reasons Accelerating scaled plastics with additive technologies EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Sintering is the process the company uses
- Brevity
- Six letters
- Greppability
- Inside sintering and sintered
- Googlability
- A technical word with its own meaning
- Pronounceability
- A two-syllable word
- Spellability
- Sinter, cinter or synter for a non-engineer
- Verbability
- Sinter was already a verb
-
Stownest Show reasons Flexible On-Demand Storage Space for Household, SMEs & Travellers. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Stow and nest both mean storage
- Brevity
- Eight letters but two syllables
- Greppability
- Not inside common words
- Googlability
- Nothing else is called stownest
- Pronounceability
- Stow-nest or stown-est
- Spellability
- Stownest or stonest
- Verbability
- No verb form
-
Streamup Show reasons Streamup is a live streaming community for music. We make it fun and… EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Stream names live streaming
- Brevity
- Eight letters but only two syllables
- Greppability
- Stream up turns up as an ordinary phrase (the rule says green)
- Googlability
- A generic phrase competes in search
- Pronounceability
- Two common words
- Spellability
- Two common words
- Verbability
- Stream is the verb people would use; streamup works only awkwardly
-
Symple Show reasons Last mile logistics for delivery & service teams. We bring real-time… EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Simple is generic, nothing about logistics
- Brevity
- Six letters
- Greppability
- Not inside common words
- Googlability
- Search corrects it to simple
- Pronounceability
- Reads as simple
- Spellability
- A listener writes simple
- Verbability
- No verb form
-
Tensr Show reasons Robotic factories that build robots. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Tensor hints at machine learning
- Brevity
- Five letters
- Greppability
- Not inside common words
- Googlability
- Search corrects it to tensor
- Pronounceability
- Reads as tensor
- Spellability
- A listener writes tensor
- Verbability
- No verb form
-
Thai Oil Show reasons Thai Oil Public Co. Ltd. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Oil names the business
- Brevity
- Seven letters, three syllables
- Greppability
- Not inside common words
- Googlability
- Thai oil also reads as a generic phrase
- Pronounceability
- Two common words
- Spellability
- Thai could be heard as tie
- Verbability
- No verb form
-
Twitch Show reasons A global community creating the future of live entertainment. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Twitch reflexes hint at gaming, for gamers
- Brevity
- Six letters, one syllable
- Greppability
- Only inside twitchy (the rule says yellow)
- Googlability
- An everyday word
- Pronounceability
- One syllable
- Spellability
- A common word
- Verbability
- Twitch was already a verb
-
Uber Show reasons Uber Technologies, Inc. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Über means super, nothing about rides
- Brevity
- Four letters
- Greppability
- Inside tuber and exuberant
- Googlability
- Über is a common German word
- Pronounceability
- Oo-ber
- Spellability
- Uber or oober
- Verbability
- Ubering somewhere is a coinage the company created
-
Unisson Show reasons AI agents that automate B2B software implementation EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Unison hints at things working together
- Brevity
- Seven letters
- Greppability
- Not inside common words
- Googlability
- Search corrects it to unison
- Pronounceability
- Reads as unison
- Spellability
- A listener writes unison with one s
- Verbability
- No verb form
-
Vendr Show reasons The AI negotiation agent to help you save money on SaaS. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Vendor hints at buying software
- Brevity
- Five letters
- Greppability
- Not inside common words
- Googlability
- Search corrects it to vendor
- Pronounceability
- Reads as vendor
- Spellability
- A listener writes vendor
- Verbability
- No verb form
-
Ventura Show reasons AI Workforce for Distributors and Manufacturers EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- A place name, nothing about distribution
- Brevity
- Seven letters
- Greppability
- Not inside common words
- Googlability
- A county, a city and a highway
- Pronounceability
- Ven-tour-a
- Spellability
- Spelled as it sounds
- Verbability
- No verb form
-
Volkswagen Group Show reasons Volkswagen AG engages in the business of developing vehicles and components for the brands of the group. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Wagen reads as vehicle even in English
- Brevity
- Sixteen characters, five syllables
- Greppability
- Not inside common words
- Googlability
- Only the carmaker
- Pronounceability
- Folks-vah-gen or volks-wagon
- Spellability
- A listener may write volkswagon
- Verbability
- No verb form
-
Wise Show reasons Wise Group Plc operates as a global payment solutions. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Wise with money, faintly
- Brevity
- Four letters
- Greppability
- Inside otherwise, likewise and clockwise
- Googlability
- An everyday word
- Pronounceability
- A common word
- Spellability
- A common word
- Verbability
- No verb form
-
Zapier Show reasons The easiest way to automate your work. EVOC BREV GREP GOOG PRON SPEL VERB
- Evocativity
- Zap suggests a quick automatic action
- Brevity
- Six letters
- Greppability
- Not inside common words
- Googlability
- Only the company
- Pronounceability
- Zap-ee-er or zay-pee-er; people disagree
- Spellability
- A listener writes zappier
- Verbability
- Zap was already a verb, though it is the product action
These ratings were made by hand, one name at a time, by the same model family that judges the corpus. Reeves' own ratings for 19 names, which this set replaces, are kept on Methodology.