Brand

1The mark

Seven tiles, one for each question the site asks of a name.

One tile per question

Every name on Onomize is spelled in tiles and judged on seven questions. The name happens to have seven letters, so the logo is a row the length of a scorecard.

It passes its own rule

Seven letters is as long as a name gets before Brevity turns a tile yellow. Every tile in the logo stays plain.

Drawn, not typed

The letters are cut out of the tiles and drawn on one grid, so no font reproduces them. It is plain on purpose: the logo should never compete with the names on the page.

Chosen on 20 October 2026 from three proposals. See the proposals

2Construction

Tile: 240 units square. Tiles sit 20 apart, a twelfth of a tile.
Letters: Cap height 132, just over half the tile. Stems 32; horizontal bars 28, so they look as heavy as the stems.
Diagonals: The N and Z at exactly 60°.
The O: Sides 34, heavier than a stem because they curve, and 2 units over the cap height and baseline so it doesn't look short.
Centring: Letters sit 2 units above the tile's centre, where the eye puts the middle. The E moves 3 right to balance its open side.
Weight: The ink version is one unit thinner, because pale letters on dark tiles look bolder than they are.

3Space and size

Clear space

Half a tile on every side. Nothing else enters that space: no text, no edge, no other logo.

Minimum size

The logo at 16px tall (120px wide) on screen and 30mm wide in print. Below that, use the mark, which holds down to 16px.

16px

24px

40px

16px

24px

32px

48px

4Versions

Two versions, chosen by what's behind them. The letters are cut out of the tiles, so the ground shows through them; there is no two-colour logo to get wrong.

Ink on Paper onomize-logo.svg

Ink on Cool Ground onomize-logo.svg

White on Ink, and on dark photos onomize-logo-white.svg

5Colour

The brand is ink and paper. Green, yellow and red are verdicts: they appear only where a name is being judged, and never on the logo, a heading or a button.

Ink

The logo, text, the header band

#15171a · RGB 21, 23, 26
Paper

Panels, the logo on ink

#ffffff · RGB 255, 255, 255
Cool Ground

The page behind everything

#f4f5f2 · RGB 244, 245, 242

Supporting

Lifted Ink

Hover on ink, the divider in the header

#2a2d31 · RGB 42, 45, 49
Hairline

Rules and panel borders

#d9dbd5 · RGB 217, 219, 213
Strong Hairline

Blank tiles and field borders

#b9bcb5 · RGB 185, 188, 181
Slate Mute

Secondary text

#5b5f66 · RGB 91, 95, 102

Ratings only

Pine Green

A green rating

#1e623b · RGB 30, 98, 59
Mustard

A yellow rating; the 8th and 9th letters

#e0ac2a · RGB 224, 172, 42
Brick

A red rating; the 10th letter on

#c94a34 · RGB 201, 74, 52

6Type

One family, Libre Franklin, for everything; hierarchy comes from weight and size, never from a second face. It is open source (SIL Open Font License). The logo's letters are drawn for it and are not Libre Franklin.

Black 900
Names, headings, figures

Company names, scored.

Bold 700
Labels and buttons

Evocative · Brief · Greppable · Googlable · Pronounceable · Spellable · Verbable

Regular 400
Everything you read

Every rating is an opinion about a name. Nothing here is a statement of fact about a company, its product, its people, or its prospects.

Libre Franklin on Google Fonts

7The name

Onomize: One word, capital O only. Not OnoMize, Onomise, or ONOMIZE in running text: the logo's capitals are a drawing, not a spelling.
onomize.com: Lower case, no www.
Company names, scored.: The tagline, with its comma and full stop.
Nominology: Daniel Reeves' word for his rubric and the score built on it. It never names the site.
Credit: The seven questions are Daniel Reeves', from his republication of Paul Graham's 2006 essay “Startup Names”; the .com rule is Graham's. Credit them separately.
Please don't: Use the name or logo as part of your own name or product, or in a way that suggests Onomize endorses you.

8In use

Browser tab

Check a name — Onomize

The tab icon switches to a paper tile in dark mode so it never sinks into the tab.

Site header

Check a nameCompaniesInsights

Home screen and profile

Home screen

Profile picture

Reply, 32px

Shared link

onomize.com

Onomize — company names, scored

Company names, scored against the naming literature.

Banner

9Misuse

Don't

Don't colour the tiles

Green, yellow and red mean a verdict. On the logo they would read as a score.
Don't

Don't break the row

The name stays on one line, like every name on the site. In a square space, use the mark.
ONOMIZE Don't

Don't retype it

Letters set in a font, Libre Franklin included, are not the logo.
Don't

Don't stretch it

Scale it evenly or not at all.
Don't

Don't add effects

No shadows, outlines, gradients or glows.
Don't

Don't turn it

Tiles on the site flip when a name is scored. The logo never moves.

10Press

Text you can paste as it is. Figures are read from the site as this page loads.

One line

Onomize scores company names on seven naming questions and exact .com ownership, and shows the reasoning behind every rating.

One paragraph

Onomize (onomize.com) scores company names. It asks seven questions of a name, set by Daniel Reeves in his republication of Paul Graham's 2006 essay “Startup Names”: is it evocative, brief, greppable, googlable, pronounceable and spellable, and could it become a verb? It adds an eighth factor, whether the company owns its exact .com. The standard is a calibration set of 100 companies rated by hand by a frontier model, with a written reason for every rating, and the scorer has to agree with it before it runs over the 7,251 companies from six published lists. Every rating is an opinion about a name, never a statement about a company.

Companies scored: 7,251
Published lists: 6
Calibration set: 100

For images, use the logo and shared-link files below. How the scores work is on Methodology.

11Files

Use SVG wherever it's accepted; it stays sharp at any size. PNGs are transparent unless they are a finished image.

Download everything 370 KB

Logo

The name in seven tiles. Use it wherever there is room for it.

File	Size	For
onomize-logo.svg SVG, vector, 1.4 KB Ink, for paper and pale grounds	SVG, vector, 1.4 KB	Ink, for paper and pale grounds
onomize-logo.png PNG, 2400×320, 23.3 KB Ink, transparent	PNG, 2400×320, 23.3 KB	Ink, transparent
onomize-logo-white.svg SVG, vector, 1.42 KB White, for ink and dark photos	SVG, vector, 1.42 KB	White, for ink and dark photos
onomize-logo-white.png PNG, 2400×320, 18.6 KB White, transparent	PNG, 2400×320, 18.6 KB	White, transparent

Mark

The O tile alone, for square spaces and anywhere the logo would be under 120px wide.

File	Size	For
onomize-mark.svg SVG, vector, 460 Bytes Ink	SVG, vector, 460 Bytes	Ink
onomize-mark-512.png PNG, 512×512, 10.7 KB Ink	PNG, 512×512, 10.7 KB	Ink
onomize-mark-1024.png PNG, 1024×1024, 23.7 KB Ink	PNG, 1024×1024, 23.7 KB	Ink
onomize-mark-white.svg SVG, vector, 472 Bytes White, for dark grounds	SVG, vector, 472 Bytes	White, for dark grounds
onomize-mark-white-1024.png PNG, 1024×1024, 20.2 KB White, transparent	PNG, 1024×1024, 20.2 KB	White, transparent

Icons

The tile full bleed. Phones round the corners themselves; don't round them in the file.

File	Size	For
favicon.svg SVG, vector, 532 Bytes Browser tab; turns to a paper tile in dark mode Live: every page's tab icon	SVG, vector, 532 Bytes	Browser tab; turns to a paper tile in dark mode
favicon.ico ICO, 16, 32, 48, 1.84 KB Older browsers Live: the tab icon for browsers without SVG, also at /favicon.ico	ICO, 16, 32, 48, 1.84 KB	Older browsers
favicon-16.png PNG, 16×16, 343 Bytes Browser tab, with a paper keyline for dark tabs	PNG, 16×16, 343 Bytes	Browser tab, with a paper keyline for dark tabs
favicon-32.png PNG, 32×32, 581 Bytes High-density browser tab	PNG, 32×32, 581 Bytes	High-density browser tab
favicon-48.png PNG, 48×48, 907 Bytes Windows and bookmarks	PNG, 48×48, 907 Bytes	Windows and bookmarks
apple-touch-icon.png PNG, 180×180, 3.43 KB iPhone and iPad home screen Live: home screen icon, also at /apple-touch-icon.png	PNG, 180×180, 3.43 KB	iPhone and iPad home screen
icon-192.png PNG, 192×192, 3.66 KB Android home screen, maskable	PNG, 192×192, 3.66 KB	Android home screen, maskable
icon-512.png PNG, 512×512, 10.7 KB Web app splash screen, maskable	PNG, 512×512, 10.7 KB	Web app splash screen, maskable
onomize-avatar-1024.png PNG, 1024×1024, 23.7 KB Profile picture; survives a circle crop	PNG, 1024×1024, 23.7 KB	Profile picture; survives a circle crop

Shared links and banners

Ink ground for banners, so the profile picture sits on a quiet field.

File	Size	For
og.png PNG, 1200×630, 27.5 KB Shared link image: Slack, LinkedIn, X, iMessage, WhatsApp Live: the image behind every shared link	PNG, 1200×630, 27.5 KB	Shared link image: Slack, LinkedIn, X, iMessage, WhatsApp
banner-1500x500.png PNG, 1500×500, 24.5 KB X header	PNG, 1500×500, 24.5 KB	X header
banner-linkedin-1584x396.png PNG, 1584×396, 18.9 KB LinkedIn page banner	PNG, 1584×396, 18.9 KB	LinkedIn page banner
cover-facebook-1640x624.png PNG, 1640×624, 25.8 KB Facebook cover	PNG, 1640×624, 25.8 KB	Facebook cover

Posts

Two grounds each. Stories keep the address clear of the bottom 250px, where the apps put their controls.

File	Size	For
post-square-ink.png PNG, 1080×1080, 32.5 KB Feed, 1:1	PNG, 1080×1080, 32.5 KB	Feed, 1:1
post-square-ground.png PNG, 1080×1080, 33.1 KB Feed, 1:1	PNG, 1080×1080, 33.1 KB	Feed, 1:1
post-portrait-ink.png PNG, 1080×1350, 34 KB Feed, 4:5	PNG, 1080×1350, 34 KB	Feed, 4:5
post-portrait-ground.png PNG, 1080×1350, 34.5 KB Feed, 4:5	PNG, 1080×1350, 34.5 KB	Feed, 4:5
post-story-ink.png PNG, 1080×1920, 36 KB Stories, Reels and TikTok covers, 9:16	PNG, 1080×1920, 36 KB	Stories, Reels and TikTok covers, 9:16
post-story-ground.png PNG, 1080×1920, 36.6 KB Stories, Reels and TikTok covers, 9:16	PNG, 1080×1920, 36.6 KB	Stories, Reels and TikTok covers, 9:16

Built from the drawing script in docs/brand/export.py, so every file shares the same letters.

The Onomize brand