Wayfair
Fortune 1000 Public #353 by revenue · W United States Consumer Internet Services and Retailing wayfair.com
- Evocativity EVOC : yellow
- Hints at fair prices and at wayfaring, neither of them furniture
- Brevity BREV : green
- 7 letters, 2 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : green
- Only the company
- Pronounceability PRON : green
- Two plain syllables
- Spellability SPEL : red
- Fair and fare are indistinguishable by ear
- Verbability VERB : red
- No verb form
- Nominology
- 75
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 100
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 2 / 4
- Graham's own four-step ladder.
- Exact .com
- Owned
- Shape
- compound
- Length
- 7 chars, 2 syllables
- Distinctiveness
- suggestive
Watkins SCRATCH flags
- Spelling-challenged
This row is stitched from more than one source. Fortune 1000 supplied the company; unicorns filled status and country and Wikidata filled one_liner.
Rubric version 2026.10.20-1, judged by claude-fable-5-1 (hand-run).
This scores the name only. See Methodology.
These judged dimensions were worked through by hand against the rubric rather than produced by the scoring pipeline. The model named above did the reasoning directly, one name at a time; the rubric and thresholds are identical, but this is not a pipeline result and a corpus run will replace it.