CarMax
Fortune 1000 1993 #162 by revenue · KMX United States Consumer Automotive Retailing, Services carmax.com
CarMax, Inc. is a holding company, which engages in the retail of used vehicles and wholesale of vehicle auction operators.
Fortune 1000's description, shown to identify the company. We rate the name, not the business.
- Evocativity EVOC : green
- Car directly identifies vehicle retail
- Brevity BREV : green
- 6 letters, 2 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : green
- Distinctive whole compound
- Pronounceability PRON : green
- Familiar car and max read clearly
- Spellability SPEL : green
- Standard parts have predictable spellings
- Verbability VERB : red
- No natural car-buying action sense
- Nominology
- 95
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 100
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 1 / 4
- Graham's own four-step ladder.
- Exact .com
- Owned
- Shape
- compound
- Length
- 6 chars, 2 syllables
- Distinctiveness
- suggestive
This row is stitched from more than one source. Fortune 1000 supplied the company; forbes2000 filled year, country, and one_liner.
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.