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Stripe

Unicorns 2011 · Active #5 by revenue United States and Ireland Fintech Financial services stripe.com

Topics referred to by the same term

Description from Wikidata (CC0). We rate the name, not the business.

Evocativity EVOC : yellow
A magnetic stripe is the only thread back to payments
Brevity BREV : green
6 letters, 1 syllable. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
Greppability GREP : green
Found inside 7 other dictionary words.
Googlability GOOG : red
An everyday word
Pronounceability PRON : green
One syllable
Spellability SPEL : green
Everyday word
Verbability VERB : red
Stripe was already a verb for unrelated reasons
Nominology
75
All seven dimensions and .com ownership, weighted as set out on Methodology.
Fluency
100
Brevity and pronounceability only: the subset with published outcome evidence behind it.
PG grade
2 / 4
Graham's own four-step ladder.
Exact .com
Owned
Shape
real word
Length
6 chars, 1 syllable
Distinctiveness
arbitrary

This row is stitched from more than one source. Unicorns supplied the company; Forbes Cloud 100 filled year, domain, website, team_size, and long_description and Wikidata filled one_liner.

Rubric version 2026.10.20-1, judged by claude-fable-5-1 (hand-run). This scores the name only. See Methodology.

These judged dimensions were worked through by hand against the rubric rather than produced by the scoring pipeline. The model named above did the reasoning directly, one name at a time; the rubric and thresholds are identical, but this is not a pipeline result and a corpus run will replace it.