Plaid
Unicorns 2013 · Active #36 by revenue United States Fintech Financial technology plaid.com
Topics referred to by the same term
Description from Wikidata (CC0). We rate the name, not the business.
- Evocativity EVOC : red
- A fabric pattern, unrelated to banking APIs
- Brevity BREV : green
- 5 letters, 1 syllable. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : yellow
- Found inside 9 other dictionary words.
- Googlability GOOG : red
- An everyday word
- Pronounceability PRON : green
- One syllable, ordinary word
- Spellability SPEL : red
- The ai is unrecoverable from the sound
- Verbability VERB : red
- No verb form
- Nominology
- 53
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 100
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 2 / 4
- Graham's own four-step ladder.
- Exact .com
- Owned
- Shape
- real word
- Length
- 5 chars, 1 syllable
- Distinctiveness
- arbitrary
Watkins SCRATCH flags
- Spelling-challenged
This row is stitched from more than one source. Unicorns supplied the company; Forbes Cloud 100 filled year, domain, website, and team_size and Wikidata filled one_liner.
Rubric version 2026.10.20-1, judged by claude-fable-5-1 (hand-run).
This scores the name only. See Methodology.
These judged dimensions were worked through by hand against the rubric rather than produced by the scoring pipeline. The model named above did the reasoning directly, one name at a time; the rubric and thresholds are identical, but this is not a pipeline result and a corpus run will replace it.