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StockX

Unicorns Active #165 by revenue United States Consumer E-commerce

Evocativity EVOC : yellow
Stock hints at inventory and a trading exchange
Brevity BREV : green
6 letters, 1 syllable. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
Greppability GREP : green
Found inside 0 other dictionary words.
Googlability GOOG : green
Distinctive complete letter-word combination
Pronounceability PRON : green
Stock plus letter X reads clearly
Spellability SPEL : yellow
X versus ex and joining are unclear by ear
Verbability VERB : red
Letter-word compound lacks a natural shopping action
Nominology
79
All seven dimensions and .com ownership, weighted as set out on Methodology.
Fluency
100
Brevity and pronounceability only: the subset with published outcome evidence behind it.
PG grade
2 / 4
Graham's own four-step ladder.
Exact .com
Unknown
Shape
invented
Length
6 chars, 1 syllable
Distinctiveness
suggestive

Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent). This scores the name only. See Methodology.

These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.