GoPuff
Unicorns Active #30 by revenue United States Consumer E-commerce
American digital delivery service
Description from Wikidata (CC0). We rate the name, not the business.
- Evocativity EVOC : yellow
- Go hints at on-demand movement
- Brevity BREV : green
- 6 letters, 2 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : green
- Distinctive joined whole
- Pronounceability PRON : green
- Two familiar syllables read clearly
- Spellability SPEL : green
- Ordinary go and puff spell predictably
- Verbability VERB : yellow
- GoPuff it could casually request a delivery
- Nominology
- 91
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 100
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 2 / 4
- Graham's own four-step ladder.
- Exact .com
- Unknown
- Shape
- invented
- Length
- 6 chars, 2 syllables
- Distinctiveness
- suggestive
This row is stitched from more than one source. Unicorns supplied the company; Wikidata filled one_liner.
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.