Starbucks
Fortune 1000 1987 #127 by revenue · SBUX United States Consumer Food Services starbucks.com
Starbucks Corp. engages in the production, marketing, and retailing of specialty coffee.
Fortune 1000's description, shown to identify the company. We rate the name, not the business.
- Evocativity EVOC : red
- Literary surname gives no coffee cue
- Brevity BREV : yellow
- 9 letters, 2 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : yellow
- Starbuck character and surnames offer some competition
- Pronounceability PRON : green
- Star and bucks read clearly
- Spellability SPEL : yellow
- Starbucks versus Star Bucks and possessive are uncertain
- Verbability VERB : red
- No natural coffee-buying action sense
- Nominology
- 63
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 80
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 2 / 4
- Graham's own four-step ladder.
- Exact .com
- Owned
- Shape
- invented
- Length
- 9 chars, 2 syllables
- Distinctiveness
- arbitrary
This row is stitched from more than one source. Fortune 1000 supplied the company; forbes2000 filled year, country, and one_liner and S&P 500 / GICS filled subindustry.
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.