McDonald's
Fortune 1000 1955 #170 by revenue · MCD United States Consumer Food Services investor.mcdonalds.com
McDonald's Corp. engages in the operation and franchising of restaurants.
Fortune 1000's description, shown to identify the company. We rate the name, not the business.
- Evocativity EVOC : red
- Surname gives no restaurant cue
- Brevity BREV : yellow
- 9 letters, 2 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : red
- Common surname has extensive prior use
- Pronounceability PRON : green
- Familiar surname reads clearly
- Spellability SPEL : yellow
- Mc versus Mac and apostrophe are uncertain by ear
- Verbability VERB : red
- No natural restaurant-use action sense
- Nominology
- 40
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 80
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 3 / 4
- Graham's own four-step ladder.
- Exact .com
- Not owned
- Shape
- invented
- Length
- 10 chars, 2 syllables
- Distinctiveness
- arbitrary
This row is stitched from more than one source. Fortune 1000 supplied the company; forbes2000 filled year, country, and one_liner and S&P 500 / GICS filled subindustry.
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.