Unicorns Public United States B2B Internet Services and Retailing
- Evocativity EVOC : green
- Pin plus interest describes the act exactly
- Brevity BREV : yellow
- 9 letters, 2 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : green
- Only the company
- Pronounceability PRON : green
- Reads as written
- Spellability SPEL : red
- The elided second i invites Pintrest
- Verbability VERB : yellow
- The native verb is pin, though Pinterest it occurs
- Nominology
- 71
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 80
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 1 / 4
- Graham's own four-step ladder.
- Exact .com
- Unknown
- Shape
- invented
- Length
- 9 chars, 2 syllables
- Distinctiveness
- suggestive
Watkins SCRATCH flags
- Spelling-challenged
This row is stitched from more than one source. Unicorns supplied the company; fortune500 filled industry, team_size, and subindustry.
Rubric version 2026.10.20-1, judged by claude-fable-5-1 (hand-run).
This scores the name only. See Methodology.
These judged dimensions were worked through by hand against the rubric rather than produced by the scoring pipeline. The model named above did the reasoning directly, one name at a time; the rubric and thresholds are identical, but this is not a pipeline result and a corpus run will replace it.