Airbnb
Unicorns 2009 · Public United States B2B Internet Services and Retailing airbnb.com
Book accommodations around the world.
Unicorns's description, shown to identify the company. We rate the name, not the business.
- Evocativity EVOC : green
- Air bed and breakfast is recoverable from the letters
- Brevity BREV : green
- 6 letters, 1 syllable. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : green
- Only the company
- Pronounceability PRON : yellow
- The embedded bnb has to be spelled out
- Spellability SPEL : red
- The capitalisation and the bnb are both guesses by ear
- Verbability VERB : green
- We airbnb'd it is the company's own coinage
- Nominology
- 75
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 70
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 1 / 4
- Graham's own four-step ladder.
- Exact .com
- Owned
- Shape
- compound
- Length
- 6 chars, 1 syllable
- Distinctiveness
- suggestive
Watkins SCRATCH flags
- Spelling-challenged
This row is stitched from more than one source. Unicorns supplied the company; fortune500 filled year, domain, ticker, website, industry, one_liner, team_size, subindustry, and long_description.
Rubric version 2026.10.20-1, judged by claude-fable-5-1 (hand-run).
This scores the name only. See Methodology.
These judged dimensions were worked through by hand against the rubric rather than produced by the scoring pipeline. The model named above did the reasoning directly, one name at a time; the rubric and thresholds are identical, but this is not a pipeline result and a corpus run will replace it.