Murphy USA
Fortune 1000 1996 #263 by revenue · MUSA United States Consumer Specialty Retailers: Other murphyusa.com
Murphy USA, Inc. engages in the provision of marketing motor fuel products and convenience merchandise through retail stores, namely Murphy USA and Murphy Express.
Fortune 1000's description, shown to identify the company. We rate the name, not the business.
- Evocativity EVOC : red
- Surname and country give no fuel cue
- Brevity BREV : yellow
- 9 letters, 3 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : green
- Distinctive whole phrase
- Pronounceability PRON : green
- Familiar name and letters
- Spellability SPEL : green
- Common surname and clear initials
- Verbability VERB : red
- Long phrase resists verb use
- Nominology
- 78
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 80
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 3 / 4
- Graham's own four-step ladder.
- Exact .com
- Owned
- Shape
- phrase
- Length
- 10 chars, 3 syllables
- Distinctiveness
- arbitrary
This row is stitched from more than one source. Fortune 1000 supplied the company; forbes2000 filled year, country, and one_liner.
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.