Dollar Tree
Fortune 1000 1986 #182 by revenue · DLTR United States Consumer Specialty Retailers: Other dollartree.com
Dollar Tree, Inc. owns and operates discount variety stores offering merchandise at fixed prices.
Fortune 1000's description, shown to identify the company. We rate the name, not the business.
- Evocativity EVOC : green
- Dollar clearly evokes low-price merchandise
- Brevity BREV : yellow
- 10 letters, 3 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : green
- Distinctive complete phrase
- Pronounceability PRON : green
- Familiar words read clearly
- Spellability SPEL : green
- Standard dictionary spellings
- Verbability VERB : red
- Two-word noun phrase resists verb use
- Nominology
- 88
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 80
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 1 / 4
- Graham's own four-step ladder.
- Exact .com
- Owned
- Shape
- phrase
- Length
- 11 chars, 3 syllables
- Distinctiveness
- suggestive
Watkins SCRATCH flags
- Restrictive
This row is stitched from more than one source. Fortune 1000 supplied the company; forbes2000 filled year, country, and one_liner and S&P 500 / GICS filled subindustry.
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.