Discord
Unicorns Active #28 by revenue United States B2B Software
Online communication software
Description from Wikidata (CC0). We rate the name, not the business.
- Evocativity EVOC : red
- Conflict, which is the opposite of what it hosts
- Brevity BREV : green
- 7 letters, 2 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : yellow
- Found inside 12 other dictionary words.
- Googlability GOOG : red
- An everyday word
- Pronounceability PRON : green
- Two syllables, ordinary word
- Spellability SPEL : green
- Everyday word
- Verbability VERB : yellow
- Discord me occurs, competing with the ordinary noun
- Nominology
- 65
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 100
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 2 / 4
- Graham's own four-step ladder.
- Exact .com
- Unknown
- Shape
- real word
- Length
- 7 chars, 2 syllables
- Distinctiveness
- arbitrary
This row is stitched from more than one source. Unicorns supplied the company; Wikidata filled one_liner.
Rubric version 2026.10.20-1, judged by claude-fable-5-1 (hand-run).
This scores the name only. See Methodology.
These judged dimensions were worked through by hand against the rubric rather than produced by the scoring pipeline. The model named above did the reasoning directly, one name at a time; the rubric and thresholds are identical, but this is not a pipeline result and a corpus run will replace it.