Gusto
Unicorns 2012 · Active #65 by revenue United States B2B Software gusto.com
Provides growing businesses with everything to take care of their team
Unicorns's description, shown to identify the company. We rate the name, not the business.
- Evocativity EVOC : not yet rated
- Not rated yet. This one needs the model pass.
- Brevity BREV : green
- 5 letters, 2 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 2 other dictionary words.
- Googlability GOOG : not yet rated
- Not rated yet. This one needs the model pass.
- Pronounceability PRON : not yet rated
- Not rated yet. This one needs the model pass.
- Spellability SPEL : not yet rated
- Not rated yet. This one needs the model pass.
- Verbability VERB : not yet rated
- Not rated yet. This one needs the model pass.
- Nominology (partial)
- 100
- Weighted across the 2 dimensions rated so far, not all seven. Not comparable with a complete card.
- Fluency
- –
- Needs pronounceability as well as brevity. From length alone it would put the weight of the fluency research behind a character count.
- PG grade
- – / 4
- Needs the model pass.
- Exact .com
- Owned
- Shape
- real word
- Length
- 5 chars, 2 syllables
- Distinctiveness
- Pending
This row is stitched from more than one source. Unicorns supplied the company; Forbes Cloud 100 filled year, domain, website, one_liner, team_size, and long_description.
Rubric version 2026.10.20-1.
This scores the name only. See Methodology.