Carta
Unicorns 2012 · Active #93 by revenue United States B2B Software carta.com
- Evocativity EVOC : red
- Carta offers no general software cue
- Brevity BREV : green
- 5 letters, 2 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 3 other dictionary words.
- Googlability GOOG : yellow
- Foreign paper or charter word has prior meaning
- Pronounceability PRON : green
- Car-ta has a natural reading
- Spellability SPEL : yellow
- Carta versus Karta is uncertain by ear
- Verbability VERB : red
- No specific software action sense
- Nominology
- 70
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 100
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 2 / 4
- Graham's own four-step ladder.
- Exact .com
- Owned
- Shape
- invented
- Length
- 5 chars, 2 syllables
- Distinctiveness
- arbitrary
This row is stitched from more than one source. Unicorns supplied the company; Forbes Cloud 100 filled year, domain, website, and team_size.
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.