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Y Combinator 2012 · Active United States B2B Productivity zapier.com

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Y Combinator's description, shown to identify the company. We rate the name, not the business.

Evocativity EVOC : yellow
Zap hints at speed, not at connecting apps
Brevity BREV : green
6 letters, 2 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
Greppability GREP : green
Found inside 0 other dictionary words.
Googlability GOOG : green
Only the company
Pronounceability PRON : yellow
Rhymes with happier, which the company has to keep explaining
Spellability SPEL : yellow
One p or two is a coin flip by ear
Verbability VERB : red
No established verb form
Nominology
73
All seven dimensions and .com ownership, weighted as set out on Methodology.
Fluency
70
Brevity and pronounceability only: the subset with published outcome evidence behind it.
PG grade
2 / 4
Graham's own four-step ladder.
Exact .com
Owned
Shape
invented
Length
6 chars, 2 syllables
Distinctiveness
fanciful

This row is stitched from more than one source. Y Combinator supplied the company; Forbes Cloud 100 filled country.

Rubric version 2026.10.20-1, judged by claude-fable-5-1 (hand-run). This scores the name only. See Methodology.

These judged dimensions were worked through by hand against the rubric rather than produced by the scoring pipeline. The model named above did the reasoning directly, one name at a time; the rubric and thresholds are identical, but this is not a pipeline result and a corpus run will replace it.