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Vestiaire Collective

Unicorns Active #331 by revenue France Consumer Marketplace

Evocativity EVOC : yellow
Vestiaire suggests clothing to French readers
Brevity BREV : red
19 letters, 6 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
Greppability GREP : green
Found inside 0 other dictionary words.
Googlability GOOG : green
Distinctive full phrase
Pronounceability PRON : red
French consonant-vowel sequence unfamiliar
Spellability SPEL : red
Vestiaire spelling is elusive
Verbability VERB : red
Long phrase resists verb use
Nominology
29
All seven dimensions and .com ownership, weighted as set out on Methodology.
Fluency
0
Brevity and pronounceability only: the subset with published outcome evidence behind it.
PG grade
3 / 4
Graham's own four-step ladder.
Exact .com
Unknown
Shape
phrase
Length
20 chars, 6 syllables
Distinctiveness
suggestive

Watkins SCRATCH flags

  • Curse-of-knowledge
  • Spelling-challenged
  • Hard-to-pronounce

Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent). This scores the name only. See Methodology.

These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.