United
Listed as United Airlines Holdings
Fortune 1000 1968 #81 by revenue · UAL United States Industrials Airlines united.com
United Airlines Holdings, Inc.
Fortune 1000's description, shown to identify the company. We rate the name, not the business.
- Evocativity EVOC : yellow
- Togetherness faintly suggests connections
- Brevity BREV : green
- 6 letters, 3 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 6 other dictionary words.
- Googlability GOOG : red
- Common adjective and many other brands
- Pronounceability PRON : green
- Familiar everyday word
- Spellability SPEL : green
- Standard spelling
- Verbability VERB : red
- Adjective resists verb use
- Nominology
- 75
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 100
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 3 / 4
- Graham's own four-step ladder.
- Exact .com
- Owned
- Shape
- real word
- Length
- 6 chars, 3 syllables
- Distinctiveness
- suggestive
Watkins SCRATCH flags
- Tame
This row is stitched from more than one source. Fortune 1000 supplied the company; forbes2000 filled year, country, and one_liner, sec+wikidata filled brand_name, and S&P 500 / GICS filled subindustry.
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.