Ultrapar Participacoes
Forbes Global 2000 #1564 by revenue Brazil Consumer Retailing ultra.com.br
Ultrapar Participaçoes SA engages in the distribution and retail services including, fuel, liquefied petroleum gas (LPG), retail pharmacy, specialty chemicals and liquid bulk st...
Forbes Global 2000's description, shown to identify the company. We rate the name, not the business.
- Evocativity EVOC : yellow
- Participacoes signals a holding role to Portuguese readers
- Brevity BREV : red
- 21 letters, 8 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : green
- Specific full corporate phrase
- Pronounceability PRON : yellow
- Portuguese ending complicates first reading
- Spellability SPEL : red
- Foreign suffix is hard to reconstruct
- Verbability VERB : red
- Long corporate phrase resists verb use
- Nominology
- 35
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 30
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 3 / 4
- Graham's own four-step ladder.
- Exact .com
- Not owned
- Shape
- phrase
- Length
- 22 chars, 8 syllables
- Distinctiveness
- descriptive
Watkins SCRATCH flags
- Tame
- Spelling-challenged
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.