Dollarama
Forbes Global 2000 1992 #1361 by revenue Canada Consumer Retailing dollarama.com
Dollarama, Inc. engages in the provision of online shopping services to various customers.
Forbes Global 2000's description, shown to identify the company. We rate the name, not the business.
- Evocativity EVOC : green
- Dollar clearly evokes low-price shopping
- Brevity BREV : yellow
- 9 letters, 4 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : green
- Distinctive coined whole
- Pronounceability PRON : green
- Dollar-ama reads regularly
- Spellability SPEL : green
- Familiar dollar and rama construction
- Verbability VERB : red
- Retail noun gives no natural action
- Nominology
- 88
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 80
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 1 / 4
- Graham's own four-step ladder.
- Exact .com
- Owned
- Shape
- invented
- Length
- 9 chars, 4 syllables
- Distinctiveness
- suggestive
Watkins SCRATCH flags
- Restrictive
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.