TIAA
Fortune 1000 #94 by revenue Fintech Insurance: Life, Health (Mutual) tiaa.org
- Evocativity EVOC : red
- Initials conceal insurance and retirement meaning
- Brevity BREV : green
- 4 letters, 1 syllable. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : yellow
- Other acronym uses offer some competition
- Pronounceability PRON : red
- Could be tee-ah or separate letters
- Spellability SPEL : yellow
- Heard tee-ah does not fix the four letters
- Verbability VERB : red
- Initialism lacks a natural insurance action sense
- Nominology
- 35
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 40
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 3 / 4
- Graham's own four-step ladder.
- Exact .com
- Not owned
- Shape
- initialism
- Length
- 4 chars, 1 syllable
- Distinctiveness
- fanciful
Watkins SCRATCH flags
- Curse-of-knowledge
- Hard-to-pronounce
This row is stitched from more than one source. Fortune 1000 supplied the company; Wikidata filled one_liner.
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.