Squarespace
Unicorns Public United States
- Evocativity EVOC : yellow
- Space hints at a site; square does not
- Brevity BREV : red
- 11 letters, 2 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : green
- Only the company
- Pronounceability PRON : green
- Two plain words
- Spellability SPEL : green
- Both halves are common words
- Verbability VERB : red
- No verb form
- Nominology
- 71
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 60
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 2 / 4
- Graham's own four-step ladder.
- Exact .com
- Unknown
- Shape
- compound
- Length
- 11 chars, 2 syllables
- Distinctiveness
- suggestive
Rubric version 2026.10.20-1, judged by claude-fable-5-1 (hand-run).
This scores the name only. See Methodology.
These judged dimensions were worked through by hand against the rubric rather than produced by the scoring pipeline. The model named above did the reasoning directly, one name at a time; the rubric and thresholds are identical, but this is not a pipeline result and a corpus run will replace it.