Southern
Fortune 1000 #152 by revenue · SO Industrials Utilities: Gas and Electric southerncompany.com
- Evocativity EVOC : red
- Direction word gives no utility cue
- Brevity BREV : green
- 8 letters, 2 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : yellow
- Found inside 9 other dictionary words.
- Googlability GOOG : red
- Everyday geographic adjective owns prior meaning
- Pronounceability PRON : green
- Familiar word reads clearly
- Spellability SPEL : green
- Standard dictionary spelling
- Verbability VERB : red
- Adjective lacks a natural utility action sense
- Nominology
- 53
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 100
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 3 / 4
- Graham's own four-step ladder.
- Exact .com
- Not owned
- Shape
- real word
- Length
- 8 chars, 2 syllables
- Distinctiveness
- descriptive
Watkins SCRATCH flags
- Restrictive
- Tame
This row is stitched from more than one source. Fortune 1000 supplied the company; S&P 500 / GICS filled year and subindustry and Wikidata filled one_liner.
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.