Progressive
Fortune 1000 1937 #51 by revenue · PGR United States Fintech Insurance: Property and Casualty (Stock) progressive.com
Progressive Corp. is an insurance holding company, which engages in the provision of personal and commercial auto insurance, residential property insurance, and other specialty ...
Fortune 1000's description, shown to identify the company. We rate the name, not the business.
- Evocativity EVOC : yellow
- Progress suggests improvement only indirectly
- Brevity BREV : red
- 11 letters, 3 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : yellow
- Found inside 11 other dictionary words.
- Googlability GOOG : red
- Common adjective and political term compete
- Pronounceability PRON : green
- Familiar dictionary word
- Spellability SPEL : green
- Standard dictionary spelling
- Verbability VERB : red
- Adjective lacks a natural insurance action sense
- Nominology
- 57
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 60
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 3 / 4
- Graham's own four-step ladder.
- Exact .com
- Owned
- Shape
- real word
- Length
- 11 chars, 3 syllables
- Distinctiveness
- suggestive
Watkins SCRATCH flags
- Tame
This row is stitched from more than one source. Fortune 1000 supplied the company; forbes2000 filled year, country, and one_liner and S&P 500 / GICS filled subindustry.
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.