Netflix
Fortune 1000 1997 #105 by revenue · NFLX United States Consumer Entertainment netflix.com
Netflix, Inc. engages in providing entertainment services.
Fortune 1000's description, shown to identify the company. We rate the name, not the business.
- Evocativity EVOC : green
- Net plus flicks states the product outright
- Brevity BREV : green
- 7 letters, 2 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : green
- Only the company
- Pronounceability PRON : green
- Reads as written
- Spellability SPEL : red
- A listener writes Netflicks
- Verbability VERB : green
- The company created the sense: to Netflix an evening
- Nominology
- 85
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 100
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 1 / 4
- Graham's own four-step ladder.
- Exact .com
- Owned
- Shape
- invented
- Length
- 7 chars, 2 syllables
- Distinctiveness
- suggestive
Watkins SCRATCH flags
- Spelling-challenged
This row is stitched from more than one source. Fortune 1000 supplied the company; forbes2000 filled year, country, and one_liner and S&P 500 / GICS filled subindustry.
Rubric version 2026.10.20-1, judged by claude-fable-5-1 (hand-run).
This scores the name only. See Methodology.
These judged dimensions were worked through by hand against the rubric rather than produced by the scoring pipeline. The model named above did the reasoning directly, one name at a time; the rubric and thresholds are identical, but this is not a pipeline result and a corpus run will replace it.