John Deere
Forbes Global 2000 1837 #179 by revenue United States Industrials Capital Goods deere.com
Deere & Co. engages in the manufacture and distribution of equipment used in agriculture, construction, forestry, and turf care.
Forbes Global 2000's description, shown to identify the company. We rate the name, not the business.
- Evocativity EVOC : red
- Personal name gives no machinery cue
- Brevity BREV : yellow
- 9 letters, 2 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : yellow
- Historical personal name offers some competing meaning
- Pronounceability PRON : green
- Familiar names read clearly
- Spellability SPEL : red
- John versus Jon and Deere versus Deer are unclear
- Verbability VERB : red
- Personal-name phrase resists verb use
- Nominology
- 40
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 80
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 3 / 4
- Graham's own four-step ladder.
- Exact .com
- Not owned
- Shape
- phrase
- Length
- 10 chars, 2 syllables
- Distinctiveness
- arbitrary
Watkins SCRATCH flags
- Spelling-challenged
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.