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Iterable

Unicorns Active #286 by revenue United States B2B Marketing

Evocativity EVOC : yellow
Iteration hints at campaign refinement
Brevity BREV : yellow
8 letters, 3 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
Greppability GREP : green
Found inside 5 other dictionary words.
Googlability GOOG : red
Existing adjective and programming term
Pronounceability PRON : green
Standard syllable structure
Spellability SPEL : green
Standard word spelling
Verbability VERB : red
Adjective resists verb use
Nominology
62
All seven dimensions and .com ownership, weighted as set out on Methodology.
Fluency
80
Brevity and pronounceability only: the subset with published outcome evidence behind it.
PG grade
2 / 4
Graham's own four-step ladder.
Exact .com
Unknown
Shape
real word
Length
8 chars, 3 syllables
Distinctiveness
suggestive

Watkins SCRATCH flags

  • Curse-of-knowledge

Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent). This scores the name only. See Methodology.

These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.