Gap
Fortune 1000 #293 by revenue · GPS Consumer Specialty Retailers: Apparel gapinc.com
- Evocativity EVOC : red
- Gap gives no apparel cue
- Brevity BREV : green
- 3 letters, 1 syllable. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : red
- Found inside 60 other dictionary words.
- Googlability GOOG : red
- Everyday noun and reused acronym
- Pronounceability PRON : green
- Familiar one-syllable word
- Spellability SPEL : green
- Standard spelling
- Verbability VERB : red
- Existing spacing verb is unrelated
- Nominology
- 50
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 100
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 2 / 4
- Graham's own four-step ladder.
- Exact .com
- Not owned
- Shape
- real word
- Length
- 3 chars, 1 syllable
- Distinctiveness
- arbitrary
This row is stitched from more than one source. Fortune 1000 supplied the company; Wikidata filled one_liner.
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.