Etsy
Fortune 1000 #955 by revenue Consumer Internet Services and Retailing
- Evocativity EVOC : red
- Coined nonsense, no hint of craft or commerce
- Brevity BREV : green
- 4 letters, 2 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 1 other dictionary word.
- Googlability GOOG : green
- Only the company
- Pronounceability PRON : green
- Two syllables, reads cleanly
- Spellability SPEL : yellow
- The final -sy is a guess between Etsy, Etsee and Etsi
- Verbability VERB : red
- No established verb form
- Nominology
- 74
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 100
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 2 / 4
- Graham's own four-step ladder.
- Exact .com
- Unknown
- Shape
- invented
- Length
- 4 chars, 2 syllables
- Distinctiveness
- fanciful
Rubric version 2026.10.20-1, judged by claude-fable-5-1 (hand-run).
This scores the name only. See Methodology.
These judged dimensions were worked through by hand against the rubric rather than produced by the scoring pipeline. The model named above did the reasoning directly, one name at a time; the rubric and thresholds are identical, but this is not a pipeline result and a corpus run will replace it.