Dbt Labs
Forbes Cloud 100 2016 #87 by revenue United States B2B Data transformation getdbt.com
- Evocativity EVOC : yellow
- DBT only hints at data build tooling to insiders
- Brevity BREV : green
- 7 letters, 1 syllable. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : green
- Distinctive full labs phrase
- Pronounceability PRON : red
- Consonant initials must be read separately
- Spellability SPEL : yellow
- Dbt versus DBT formatting is uncertain by ear
- Verbability VERB : red
- Initialism-plus-labs phrase resists verb use
- Nominology
- 48
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 40
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 3 / 4
- Graham's own four-step ladder.
- Exact .com
- Not owned
- Shape
- phrase
- Length
- 8 chars, 1 syllable
- Distinctiveness
- suggestive
Watkins SCRATCH flags
- Curse-of-knowledge
- Hard-to-pronounce
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.