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Chehaoduo

Unicorns Active #62 by revenue China Consumer Marketplace

Evocativity EVOC : red
No recognizable marketplace cue for an English reader
Brevity BREV : yellow
9 letters, 3 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
Greppability GREP : green
Found inside 0 other dictionary words.
Googlability GOOG : green
Distinctive romanized whole
Pronounceability PRON : red
Pinyin consonants and vowel sequence lack an obvious English reading
Spellability SPEL : red
Unfamiliar romanization is hard to reconstruct by ear
Verbability VERB : red
Long foreign coinage lacks an easy action sense
Nominology
32
All seven dimensions and .com ownership, weighted as set out on Methodology.
Fluency
20
Brevity and pronounceability only: the subset with published outcome evidence behind it.
PG grade
3 / 4
Graham's own four-step ladder.
Exact .com
Unknown
Shape
invented
Length
9 chars, 3 syllables
Distinctiveness
fanciful

Watkins SCRATCH flags

  • Curse-of-knowledge
  • Spelling-challenged
  • Hard-to-pronounce

Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent). This scores the name only. See Methodology.

These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.