Automattic
Unicorns 2005 · Active #199 by revenue United States B2B Internet automattic.com
- Evocativity EVOC : yellow
- Automatic sound faintly evokes software automation
- Brevity BREV : yellow
- 10 letters, 4 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : yellow
- Close respelling of automatic provides competition
- Pronounceability PRON : green
- Reads naturally as automatic
- Spellability SPEL : red
- Doubled t cannot be inferred by ear
- Verbability VERB : red
- Adjective lacks a natural internet-use action sense
- Nominology
- 60
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 80
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 2 / 4
- Graham's own four-step ladder.
- Exact .com
- Owned
- Shape
- invented
- Length
- 10 chars, 4 syllables
- Distinctiveness
- suggestive
Watkins SCRATCH flags
- Spelling-challenged
This row is stitched from more than one source. Unicorns supplied the company; Forbes Cloud 100 filled year, domain, website, and team_size.
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.