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ADP

Listed as Automatic Data Processing

Fortune 1000 1949 #218 by revenue · ADP United States B2B Diversified Outsourcing Services adp.com

Automatic Data Processing, Inc.

Fortune 1000's description, shown to identify the company. We rate the name, not the business.

Evocativity EVOC : red
Unexpanded initials give no outsourcing cue
Brevity BREV : green
3 letters, 1 syllable. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
Greppability GREP : green
Found inside 21 other dictionary words.
Googlability GOOG : red
Biochemical acronym and other uses compete
Pronounceability PRON : red
Initials require letter reading
Spellability SPEL : green
Spoken letters spell directly
Verbability VERB : red
Initials resist verb use
Nominology
50
All seven dimensions and .com ownership, weighted as set out on Methodology.
Fluency
40
Brevity and pronounceability only: the subset with published outcome evidence behind it.
PG grade
3 / 4
Graham's own four-step ladder.
Exact .com
Owned
Shape
initialism
Length
3 chars, 1 syllable
Distinctiveness
fanciful

Watkins SCRATCH flags

  • Curse-of-knowledge
  • Hard-to-pronounce

This row is stitched from more than one source. Fortune 1000 supplied the company; forbes2000 filled year, country, and one_liner, sec+site+wikidata filled brand_name, and S&P 500 / GICS filled subindustry.

Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent). This scores the name only. See Methodology.

These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.