Airtable
Unicorns 2013 · Active #414 by revenue United States B2B Collaborative software airtable.com
- Evocativity EVOC : green
- A table, made light; the product is spreadsheets in the cloud
- Brevity BREV : green
- 8 letters, 2 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : green
- Only the company
- Pronounceability PRON : green
- Two plain words
- Spellability SPEL : green
- Both halves are common words
- Verbability VERB : red
- No verb form
- Nominology
- 95
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 100
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 1 / 4
- Graham's own four-step ladder.
- Exact .com
- Owned
- Shape
- compound
- Length
- 8 chars, 2 syllables
- Distinctiveness
- suggestive
This row is stitched from more than one source. Unicorns supplied the company; Forbes Cloud 100 filled year, domain, website, and team_size.
Rubric version 2026.10.20-1, judged by claude-fable-5-1 (hand-run).
This scores the name only. See Methodology.
These judged dimensions were worked through by hand against the rubric rather than produced by the scoring pipeline. The model named above did the reasoning directly, one name at a time; the rubric and thresholds are identical, but this is not a pipeline result and a corpus run will replace it.