Hilos
Y Combinator 2021 · Acquired B2B Marketing hilos.io
Close and activate your customers on WhatsApp
Y Combinator's description, shown to identify the company. We rate the name, not the business.
Formerly Instatienda, Quid
- Evocativity EVOC : green
- The Spanish threads meaning evokes message conversations
- Brevity BREV : green
- 5 letters, 2 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 69 other dictionary words.
- Googlability GOOG : yellow
- The ordinary Spanish word supplies competition
- Pronounceability PRON : yellow
- The silent h and foreign vowels are not obvious to all readers
- Spellability SPEL : red
- The silent h cannot be inferred reliably by ear
- Verbability VERB : red
- No natural WhatsApp-marketing verb
- Nominology
- 48
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 70
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 1 / 4
- Graham's own four-step ladder.
- Exact .com
- Not owned
- Shape
- invented
- Length
- 5 chars, 2 syllables
- Distinctiveness
- suggestive
Watkins SCRATCH flags
- Spelling-challenged
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.