Optilly/Installmonetizer
Y Combinator 2012 · Inactive B2B Marketing optilly.com
Fb ad optimization platform
Y Combinator's description, shown to identify the company. We rate the name, not the business.
Formerly Your Ad Optimizer
- Evocativity EVOC : green
- Opti and monetizer clearly suggest optimization and revenue
- Brevity BREV : red
- 23 letters, 8 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : green
- The complete dual-name form is distinctive
- Pronounceability PRON : yellow
- The coined Optilly ending and dual name complicate reading
- Spellability SPEL : red
- The doubled letters and slash-separated names are hard to reproduce
- Verbability VERB : red
- The long dual name does not form a natural ad-optimization verb
- Nominology
- 40
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 30
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 3 / 4
- Graham's own four-step ladder.
- Exact .com
- Not owned
- Shape
- invented
- Length
- 24 chars, 8 syllables
- Distinctiveness
- suggestive
Watkins SCRATCH flags
- Annoying
- Spelling-challenged
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.