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Motive

Forbes Cloud 100 2013 #42 by revenue United States B2B Fleet management keeptruckin.com

Evocativity EVOC : yellow
Motive evokes motion and motive power indirectly
Brevity BREV : green
6 letters, 2 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
Greppability GREP : red
Found inside 31 other dictionary words.
Googlability GOOG : red
Common noun has strong prior meaning
Pronounceability PRON : green
Familiar word reads clearly
Spellability SPEL : green
Standard dictionary spelling
Verbability VERB : red
No natural fleet-management action sense
Nominology
55
All seven dimensions and .com ownership, weighted as set out on Methodology.
Fluency
100
Brevity and pronounceability only: the subset with published outcome evidence behind it.
PG grade
2 / 4
Graham's own four-step ladder.
Exact .com
Not owned
Shape
real word
Length
6 chars, 2 syllables
Distinctiveness
suggestive
abstract dictionary-word no-exact-com real-word

Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent). This scores the name only. See Methodology.

These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.