IFF
Listed as International Flavors & Fragrances
Fortune 1000 1833 #400 by revenue · IFF United States Industrials Chemicals iff.com
International Flavors & Fragrances, Inc.
Fortune 1000's description, shown to identify the company. We rate the name, not the business.
- Evocativity EVOC : red
- Initials conceal flavours and fragrances
- Brevity BREV : green
- 3 letters, 1 syllable. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : yellow
- Found inside 319 other dictionary words.
- Googlability GOOG : red
- Common technical and logical abbreviation
- Pronounceability PRON : red
- Letters require spelling aloud
- Spellability SPEL : green
- Spoken initials are recoverable
- Verbability VERB : red
- Initials resist action use
- Nominology
- 48
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 40
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 3 / 4
- Graham's own four-step ladder.
- Exact .com
- Owned
- Shape
- initialism
- Length
- 3 chars, 1 syllable
- Distinctiveness
- arbitrary
Watkins SCRATCH flags
- Curse-of-knowledge
- Hard-to-pronounce
This row is stitched from more than one source. Fortune 1000 supplied the company; forbes2000 filled year, country, and one_liner, sec+wikidata filled brand_name, and S&P 500 / GICS filled subindustry.
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.