Instacart
Fortune 1000 2012 · Public #818 by revenue United States Consumer Internet Services and Retailing instacart.com
Marketplace for grocery delivery and pickup
Fortune 1000's description, shown to identify the company. We rate the name, not the business.
- Evocativity EVOC : green
- Instant plus a shopping cart
- Brevity BREV : yellow
- 9 letters, 3 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : green
- Only the company
- Pronounceability PRON : green
- Three syllables, reads as written
- Spellability SPEL : green
- Both halves are common
- Verbability VERB : yellow
- Instacart it occurs without being settled
- Nominology
- 90
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 80
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 1 / 4
- Graham's own four-step ladder.
- Exact .com
- Owned
- Shape
- compound
- Length
- 9 chars, 3 syllables
- Distinctiveness
- suggestive
This row is stitched from more than one source. Fortune 1000 supplied the company; yc-oss filled year, domain, status, country, website, one_liner, and long_description.
Rubric version 2026.10.20-1, judged by claude-fable-5-1 (hand-run).
This scores the name only. See Methodology.
These judged dimensions were worked through by hand against the rubric rather than produced by the scoring pipeline. The model named above did the reasoning directly, one name at a time; the rubric and thresholds are identical, but this is not a pipeline result and a corpus run will replace it.