ID.me
Unicorns Active #358 by revenue United States B2B Identity verification service
- Evocativity EVOC : green
- ID me directly asks for identification
- Brevity BREV : green
- 4 letters, 1 syllable. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 1 other dictionary word.
- Googlability GOOG : green
- Distinctive complete dotted name
- Pronounceability PRON : green
- ID dot me is readily read
- Spellability SPEL : red
- Dot punctuation cannot be inferred from ID me
- Verbability VERB : yellow
- Existing ID action supports limited branded usage
- Nominology
- 79
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 100
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 1 / 4
- Graham's own four-step ladder.
- Exact .com
- Unknown
- Shape
- invented
- Length
- 5 chars, 1 syllable
- Distinctiveness
- descriptive
Watkins SCRATCH flags
- Spelling-challenged
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.