Gilt Groupe
Unicorns Acquired United States
- Evocativity EVOC : yellow
- Name alone faintly suggests luxury through gold coating
- Brevity BREV : yellow
- 10 letters, 2 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : green
- Distinctive complete modified phrase
- Pronounceability PRON : green
- Familiar gilt and group sounds
- Spellability SPEL : red
- Gilt versus guilt and silent E resist dictation
- Verbability VERB : red
- Group phrase resists verb use
- Nominology
- 62
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 80
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 2 / 4
- Graham's own four-step ladder.
- Exact .com
- Unknown
- Shape
- phrase
- Length
- 11 chars, 2 syllables
- Distinctiveness
- suggestive
Watkins SCRATCH flags
- Spelling-challenged
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.