Fivetran
Unicorns 2012 · Active #115 by revenue United States B2B Data infrastructure fivetran.com
The leader in automated data movement
Unicorns's description, shown to identify the company. We rate the name, not the business.
- Evocativity EVOC : yellow
- Tran faintly abbreviates data transformation
- Brevity BREV : green
- 8 letters, 2 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : green
- Distinctive combined number and technical root
- Pronounceability PRON : green
- Familiar five and tran sounds
- Spellability SPEL : yellow
- Number words and clipped tran need confirmation
- Verbability VERB : red
- No natural data-integration use action
- Nominology
- 83
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 100
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 3 / 4
- Graham's own four-step ladder.
- Exact .com
- Owned
- Shape
- invented
- Length
- 8 chars, 2 syllables
- Distinctiveness
- suggestive
Watkins SCRATCH flags
- Curse-of-knowledge
This row is stitched from more than one source. Unicorns supplied the company; Forbes Cloud 100 filled year, domain, website, one_liner, team_size, and long_description.
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.