Fastenal
Forbes Global 2000 1967 #1011 by revenue United States Industrials Trading Companies fastenal.com
Fastenal Co. engages in the distribution of fasteners and tools.
Forbes Global 2000's description, shown to identify the company. We rate the name, not the business.
- Evocativity EVOC : green
- Fasten directly evokes fasteners and tools
- Brevity BREV : yellow
- 8 letters, 3 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : green
- Distinctive coined whole
- Pronounceability PRON : green
- Fast-en-al reads regularly
- Spellability SPEL : yellow
- Fastenal ending needs learning
- Verbability VERB : red
- Product noun gives little new action
- Nominology
- 80
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 80
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 1 / 4
- Graham's own four-step ladder.
- Exact .com
- Owned
- Shape
- invented
- Length
- 8 chars, 3 syllables
- Distinctiveness
- suggestive
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.