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D-ID

Y Combinator 2017 · Active B2B Security d-id.com

Enable creators and developers to generate realistic AI personas

Y Combinator's description, shown to identify the company. We rate the name, not the business.

Formerly De-ID

Evocativity EVOC : yellow
ID faintly suggests a digital persona identity
Brevity BREV : green
3 letters, 1 syllable. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
Greppability GREP : red
Found inside 281 other dictionary words.
Googlability GOOG : red
DID is a widely used set of initials and ordinary word form
Pronounceability PRON : red
The hyphenated initials do not give a clear word pronunciation
Spellability SPEL : yellow
The hyphen and initial grouping need confirmation
Verbability VERB : red
No natural persona-generation verb
Nominology
28
All seven dimensions and .com ownership, weighted as set out on Methodology.
Fluency
40
Brevity and pronounceability only: the subset with published outcome evidence behind it.
PG grade
3 / 4
Graham's own four-step ladder.
Exact .com
Not owned
Shape
real word
Length
4 chars, 1 syllable
Distinctiveness
suggestive

Watkins SCRATCH flags

  • Curse-of-knowledge
  • Hard-to-pronounce

Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent). This scores the name only. See Methodology.

These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.