Craft Coffee
Y Combinator 2014 · Acquired Consumer Food and Beverage craftcoffee.com
Better coffee for less money
Y Combinator's description, shown to identify the company. We rate the name, not the business.
- Evocativity EVOC : green
- Coffee explicitly names the product
- Brevity BREV : red
- 11 letters, 3 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : green
- Found inside 0 other dictionary words.
- Googlability GOOG : red
- Common specialty coffee category phrase competes
- Pronounceability PRON : green
- Two familiar words read naturally
- Spellability SPEL : green
- Standard word spellings are clear
- Verbability VERB : red
- Product category phrase resists verb use
- Nominology
- 65
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 60
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 3 / 4
- Graham's own four-step ladder.
- Exact .com
- Owned
- Shape
- phrase
- Length
- 12 chars, 3 syllables
- Distinctiveness
- descriptive
Watkins SCRATCH flags
- Tame
- Restrictive
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.