Compass
Listed as Compass, Inc.
Unicorns Public United States
- Evocativity EVOC : yellow
- Guidance metaphor faintly suggests finding services
- Brevity BREV : green
- 7 letters, 2 syllables. Up to seven letters is green, eight at two syllables too; up to ten yellow, eleven or more red.
- Greppability GREP : red
- Found inside 36 other dictionary words.
- Googlability GOOG : red
- Everyday instrument noun and other brands compete
- Pronounceability PRON : green
- Familiar word reads naturally
- Spellability SPEL : green
- Standard common spelling
- Verbability VERB : red
- Existing compass verb gives no relevant action
- Nominology
- 65
- All seven dimensions and .com ownership, weighted as set out on Methodology.
- Fluency
- 100
- Brevity and pronounceability only: the subset with published outcome evidence behind it.
- PG grade
- 2 / 4
- Graham's own four-step ladder.
- Exact .com
- Unknown
- Shape
- real word
- Length
- 7 chars, 2 syllables
- Distinctiveness
- suggestive
This row is stitched from more than one source. Unicorns supplied the company; legal filled brand_name.
Rubric version 2026.10.20-1, judged by gpt-6.1-sol (agent).
This scores the name only. See Methodology.
These judged dimensions came from an AI agent working through the judging queue in a chat, on the same rubric the scoring pipeline sends. The agent passed the calibration exam before its work was accepted, and each batch it judged hid two names with known answers as a check. The model is named as the agent reported it.